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Welcome to PAX
What PAX is for, and how a video becomes a measured result you can act on.
Lift Analysis
Open any lift to see the result, where it ranks against every other, and what it all means in plain sentences.
Find your way around
The sidebar, the header, the Tools panel and the second panel: everything that frames every page.
America Thinks
What voters already believe, from the country's best surveys, so you write to where opinion actually stands.
Ask PAX in Chat
Ask in plain words, from any page. I answer from the record, and say so when a number isn't on file.
Answer a consensus survey
Agree, disagree or pass on short statements, then see where people agree.
Run a message test
Measure a video's effect on a randomized panel before the airtime is bought.
The Agentic Inbox
Mail between you and three agents. Send a task, and the work arrives as replies on the thread.
Clips
Every partner's videos in one library, with the team's notes and each one's measured lift beside it.
Browse by topic
Get startedWhat PAX is, your account, and finding your way around.9 articlesRead resultsLift, Lift Analysis, the Archive and Reports.6 articlesResearch opinionAmerica Thinks, Constructs and the data dictionary.3 articlesSurveys and consensusAnswer surveys, read consensus and run message tests.5 articlesMake videosChat, video templates, Studio, recording and Clips.6 articlesTools and BlocksThe Tools panel, saving blocks and the second panel.3 articlesAgentic Inbox and emailThe agents, the sends and the email templates.2 articlesFor staffDev Tools and the Dashboard.2 articlesPartner onboardingFrom your account to your first test.4 articlesFAQAnswers to the questions people ask most.4 articlesRelease notesWhat changed, day by day.8 articles
