The Archive
618 real campaign ads and what they did, to read your own results against.
LiftResearch1 min read
The Archive holds 1,583 effects of 618 ads from campaigns' own randomized persuasion experiments (Hewitt, Broockman, Coppock et al., APSR 2024). The ads are anonymized, and each is described by its coded traits.
Open it
In Lift, open the sidebar and choose Archive.
What's different
- The measures are favorability and vote choice.
- View in the ⋮ menu has three views: Traits (the ads as rows), Heatmap, and Attributes, which pools every ad that has a trait against those that don't.
- Metrics in the sidebar can add trait columns: the office, the state, when it was tested, and the coded traits.
- ⋮ > Filter > Group by test bands the ads by the test they ran in.
- An ad's Lift Analysis shows its Traits in place of Explainer.