4. Your desk and your first test

Your desk in Clips, and how to run your first test.

Your desk in Clips

Clips is one library shared by every partner: PAX, Voter Freedom, Unite America and Yes on 3 each keep a desk of their videos and review threads, so no one pays to shoot what another desk has already made or tested. Narrow to one desk from the Partners menu, and switch between the feed and the grid at the top. A new organization's desk is opened by the staff; ask your PAX contact.

Make a video

• In Chat: press the camera and I interview you, draft a 25-second script in your words, and record it with a teleprompter. See Recording a video.
• In Clips: record up to 60 seconds, watch it back, give it a title, and choose who sees it: private, the default, or public to everyone in the library.

A kept video plays in Your library on Clips.

Your first test

The staff set up tests, and any video kept in Clips can be one of a test's arms. A randomized panel sees it or a placebo, then answers the ballot question, so the gap between the two groups is your video's effect. Once the result is published, the video wears a green RCT badge in Clips and its panel shows each outcome's lift. The full result reads in Lift, and the study's readout in Reports.

New to reading a result? Start with What a lift means.